The Boppy Newborn Lounger is the perfect place for wee ones to coo and kick in comfort. It is uniquely designed with a recessed interior perfect for a newborn's bottom. This must-have for newborns is a lifesaver for moms and dads. It allows parents to interact with baby hands-free. Use it until baby...

Similac Pro-Total Comfort Infant Formula is the first and only gentle, Non-GMO baby formula with 2’-FL HMO to help strengthen your baby’s immune system to be more like a breastfed baby than ever before. Parents reported* a significant reduction in fussiness, gassiness and crying after just 1 day, wi...

NEW! Lansinoh Washable Nursing Pads are ultra-soft with a contoured fit, providing reusable leak-proof protection, wash after wash. Lansinoh washable nursing pads are unique because they provide superior absorbency with a specialized plant fiber core for fast absorption and drying. In fact they are...

Medela’s Contact Nipple Shields can be an effective tool for both healthcare and lactation professionals, as well as moms, to address breastfeeding through special situations like latching difficulties, overactive letdowns, flat or inverted nipples, and even soreness and irritation. These nipple shi...

Similac Pro-Advance with 2’-FL human milk oligosaccharide provides immune support by encouraging immune cells to release protective proteins in amounts more like the breastfed baby. It’s also the first leading infant formula with no artificial growth hormones†. Parents reported‡ a reduction in fussi...

Baby Bumco products are invented by a mom who understands how heartbreaking it is when your little one is experiencing any discomfort or pain. Help soothe your baby's diaper rash with the Baby Bumco diaper rash applicator. This unique diaper rash brush will help you gently apply ointment, paste, moi...

Regarded as the leading breast pump brand by doctors, Medela specializes in making high-quality, dependable, and efficient breast pumps. And the Pump in Style Advanced Double Electric Breast Pump is no exception. This breast pump has been engineered for the woman on the go. It is designed to deliver...

The Aveeno Baby Bathtime Solutions Gift Set includes products you need for your baby's bath, helping you care for your little one's delicate skin with a special bonus for you. The wicker carrier has products you need for your baby's bath, including Baby Wash & Shampoo, tear-free Baby Calming Comfort...

Remember baby's first year forever with this guilt-free animal themed memory book. Many baby books on the market today require a crafty mom's touch to make them beautiful. This baby journal is unique, in that it only needs photos and a few words added throughout as each page is artfully designed to...

New mothers can rest easy with these cold Pack OB pads. The pad is highly absorbent so it can be changed less frequently. An adhesive strip keeps pad in place. The cold Pack provides cooling Relief. It can be applied on and off for 36-48 hours after delivery.

Luxurious Bamboo Baby Towel Specially created for moms who want the best of everything for their babies, Miniboo Baby Hooded Towels are the thickest and softest baby bath towels available, perfect for babies with sensitive skin. Fit children up to 5 years old (35 x 35 inches) 50% thicker than regula...

Plaid Apple Barrel 16-Ounce Acrylic Paint Ideal all-purpose paint for everyday crafting... this is the versatile acrylic craft paint you've been looking for. Fresh-bright-crisp, just like its name, Apple Barrel Colors are crafters' choice for projects large and small. Made from the purest ingredient...